
AI Sandbox
Immerse, Engage, Innovate
We’re no stranger to building experiences at Google’s annual I/O event. For I/O 2024, we teamed up with the Google team to bring the AI Sandbox to life—a space where innovation met imagination. Every station was designed to spark curiosity, inviting people to dive in, play around, and see just how incredible AI can be.
This interactive experience consisted of multiple compact booths powered by Gemini 1.5. Through different activities like movie pictionary and 20 questions, visitors were invited to explore multimodal AI in a fun and approachable way and observe Gemini’s versatility in real-time.



For people curious about AI’s application in a more physical contest, Google Creative Lab created the Penalty Kick Challenge. After a quick sign-up at the kiosk, participants stepped onto the field to take their best shot—literally. Every kick was analyzed in real time, with detailed metrics and scores displayed on a leaderboard. But it wasn’t just about bragging rights. Even those waiting in line could check out the nearby tech station and learn how Gemini powered the whole experience.










The MusicFX DJ Booth was designed to show how AI can transform the way people can create music. Walking into the DJ booth, participants could select physical records from a rack, place them on a turntable, and scroll through musical prompts displayed on screens. By adjusting sliders and selecting prompts, users could craft custom mixes.




The Infinite Wonderland Booth gave people a chance to try out Google’s generative AI offering. Using controls laid out on a custom built, interactive control panel, people were able to select texts which turned into AI-generated artwork displayed on digital frames.






We designed every part of the AI Sandbox to be both engaging and educational. We wanted to show attendees not just what AI can do, but how it can inspire us to think bigger, create more, and connect in new ways.





Scope
- Creative Design
- Creative Technology
- Audio / Visual Production
- Demo Development
- Scenic Design
- Project Management
- Interactive Installation
- Custom Fabrication
- Operation / Support