Google
Brighter in the Dark

Creative Technology at Coachella

For Brighter in The Dark we brought the world of Childish Gambino to life through the lens of the Pixel 3 by implementing design and creative technology. We built two pyramids on the Coachella festival grounds that housed separate installations.

The first installation featured an auditory journey that concluded with a time-coded projection element. The second installation featured a personification of Childish Gambino’s voice using an audio reactive laser system.

Scope

  • Audio / Visual Production
  • Creative Direction
  • Creative Technology
  • Custom Fabrication
  • Engineering
  • Experiential Design
  • Lighting Design
  • Narrative & Strategy
  • Operation / Support
  • Project Management
  • R&D / Prototyping
  • Visual Content Design

Credits

  • Agency: Google E&E
  • Creative Direction: Alex Czetwertynski, Freeka Tet
  • Production Design: VTProDesign