Infiniti QX50

Projection Mapping

For Infiniti’s installation at the 2018 Concours d’Elegance, we used cutting- edge projection mapping to celebrate Infinti’s Japanese heritage and its influence on the car’s design.

The Infiniti QX50 car was a canvas for Japanese-inspired imagery conceived by our friend and collaborator GMUNK and his team.


  • Audio / Visual Production
  • Projection Mapping


  • Commissioned by: Infiniti / OMD
  • Agency: Crispin Porter + Bogusky
  • Production: Tool of North America
  • Director: GMUNK
  • Executive Producer: Adam Baskin
  • Producer: Chris Kaliszewski
  • 3D Animation: Michael Rigley, Chris Bjerre, Ryan Hawthorne
  • 2D Animation: Peiter Hergert
  • Promo Editorial: Stitch Editorial
  • Projection Mapping: VTProDesign
  • Live Action Production: Hummingbird
  • Director of Photography: Drew Bienemann
  • Process Photography: Ryan Hawthorne