The Umbrella Academy

Projection Mapping and Photo Experience

To celebrate the launch of The Umbrella Academy on Netflix, we designed a 6 minute long animation featuring characters from the show. Using multiple projectors in Bryant Park, the animation appeared nightly on the underside of a giant umbrella in the center of the park.


  • Creative Direction
  • Projection Mapping
  • Visual Content Design


  • Agency: Netflix Marketing
  • Projection Mapping: VTProDesign
  • Content Design: VTProDesign