SAP Central Showcase 2023

Starting with the Farm district, our focus was on the primary production of raw materials for ice cream. We precisely integrated both physical and technological elements to mirror a genuine farming environment. The narrative here was balanced, highlighting both the opportunities and challenges of agribusiness, particularly focusing on the interplay between the environment, people, and technology. To bring this to life, we employed two digital walls, a “Farm Bot,” and touchscreens that displayed rich content.

Transitioning to the Source district, the spotlight was on transparency. Using an interactive world map, screens paired with shelves showcasing physical products, and touchscreens,  attendees were given a deep dive into the intricate end-to-end cross-industry supply chain, emphasizing the synchronization of multi-tier collaborations and real-time visibility into the manufacturing process.

In the Make district, we delved into the nuances of ice cream manufacturing. Beyond just producing standardized flavors, we highlighted the flexibility required to cater to diverse consumer preferences. We showcased this adaptability through an actual ice cream machine, complemented by digital screens and touchscreens that offered related content.

In the Deliver district, our narrative revolved around optimizing the demand-side forecast for ice cream, emphasizing collaboration between consumers and suppliers. Our goal was to highlight the advantages of an intelligent business network that ensures efficient and sustainable distribution. Our technological solutions here included touchscreens and dual digital screens.