TrueCar LED
Santa Monica Pier

Interactive Lighting Sculpture

For the 2015 Twilight Concert Series at the Santa Monica Pier we built an interactive lighting sculpture programmed to respond to movement gestures, crowd density, and the audio of the twilight concert series.

In addition to being the centerpiece and highlight of the weekly summer event, the installation was engineered to be easily taken apart and reassembled every week for ten weeks.


  • Creative Technology
  • Lighting Design
  • Audio / Visual Production
  • Creative Direction
  • Custom Fabrication
  • Engineering
  • Experiential Design
  • Interactive Installation
  • Project Management
  • Operation / Support
  • Narrative & Strategy
  • R&D / Prototyping


  • Client: TrueCar
  • Agency: Tiny Rebellion
  • Creative Directors: Jennifer Parke, Justin Smith, Alicia Benz
  • Producers: Stephen Fahlsing, Daryll Merchant, Peter McKinney
  • Account: Tyler Bell, Billy Derham, Jennifer Engleman, Brynn Wagner
  • Digital Production Company: Tool of North America
  • Director: GMUNK
  • Executive Producers: Chris Neff, Dustin Callif
  • Senior Producer: Jennifer Baker
  • Production Design: VTProDesign
  • Executive Producer: Vartan Tchekmedyian
  • Creative Director: Michael Fullman
  • Design Director: Conor Grebel
  • Centerpiece Designer: Conor Grebel
  • Centerpiece TouchDesigner Artist : Matthew Wachter
  • Centerpiece Content Animators: Conor Grebel, Jordan Ariel, Akiko Yamashita, Ali Benter
  • System Design/Engineering: Harry Souders
  • Crew Chief/Install Lead: Nico Yernazian, Hayk Khanjian
  • Post Production Company: Digital Twigs
  • Executive Producer: Mark Cramer
  • Cinematographer: Andrew Tomayko
  • Photographer: Bradley G Munkowitz
  • Editor: Andrew Tomayko
  • Composer: Keith Ruggiero (SoundsRed)
  • Audio Mix: Keith Ruggiero (SoundsRed)